WBNA Timberborn
Disciplines:
Sports Branding, Art Direction, Design
Context:
The task was to design a WNBA team based in Milwaukee, Wisconsin. This included creating the team’s main marks, additional supporting marks, and a design that fits the city. The work also involved designing the home, away and alternative jerseys, developing a line of team merchandise, and producing a hype video to introduce the new team and explain its story.
Solution:
The identity for Milwaukee Timberborn is rooted in Wisconsin’s strong lumber history. In the late 1800s, the state employed tens of thousands of loggers and sawmill workers and was home to one of the world’s largest lumber companies. This shaped my direction for this task, using motifs such as pine trees, wood, and Wisconsin’s natural landscape.
