Turito Energy Drink
Disciplines:
Packaging Design
Context:
The task was to design a can that introduces a new brand identity. This included developing a clear visual style, defining how the brand appears on packaging, The final design needed to stand out on shelves while remaining consistent with the brand’s identity and target audience.
Solution:
Turito Energy is an energy drink inspired by traditional Mexican flavors. The brand is made for young adults, college students, and athletes, with a focus on a Latino audience. Turito Energy stands out through culturally inspired flavors, clean ingredients, and a health focused approach, and is positioned to compete with brands like Red Bull, Ghost, and Reign in grocery stores and gyms.
