Disciplines:
Illustrator, Photoshop, InDesign, Identity Design
Context:
A local Mexican grocery located in Sheboygan, Wisconsin. Additionally, this grocery shop has a restaurant and a phone line for foreign money transactions. The brand caters to latino families looking for nearby grocery store in the area.
Solution:
I chose to refresh this brand identity because I aimed to express more pride in the ethnic of the target audience, which is why I implemented patterns from glyphs and other works of art that have been molded by indigenous cultures.
