Discipline:
Photoshop
Context:
The task of this project was to provide clear direction to a photographer to produce a banner showcasing a product available at Target. Our focus was to convey the vibrant burst of flavors experienced when consuming Ghetto Gastro. This approach aimed to capture the essence of culinary excitement and translate it into a visually compelling representation.
Solution:
Collaborating with photographer CJ Foekler, I provided direction during the photoshoot, resulting in the high-quality images essential for crafting an advertisement banner tailored for magazines and website banner. Additionally, I oversaw the creation of a banner suitable for the front facade of a store and designed a captivating poster. This approach ensured that each component not only met the brand standards for Target but also exceeded the excellence required for effective marketing and visual communication.
